CHANGE EVERYTHING.

Born from a dream to promote diversity and representation in the sport of cycling, Williams Racing Development is in the business of challenging outdated ideas and destroying boundaries.

WE’RE HERE TO STAY.

American criterium racing is our passion, our battlefield, and our home. That’s why we’re committed to creating exciting opportunities for fans, tell meaningful stories, and build pathways for future and existing professional riders.

WE ARE NOT YOUR DAD’S CYCLING TEAM.

Professional cycling has too-long celebrated riders that conform and look the same, act the same, and read off the same script.

Fuck that.

We care about what we do off the bike just as much as what we do on it. That’s why we don’t just race in cities across the country, we cultivate meaningful connections with the communities who live there.

With unapologetic style, we’ll never stop championing for equality, equity, and building spaces that provoke professional athletes and fans to feel like the most authentic version of themselves.

The “39” in l39ion

Prior to becoming the most consequential professional cycling team in the world, our humble beginnings started on 39th Street in South Central, Los Angeles where the Williams brothers were raised.

Once the word “Legion” was settled on, Justin began working with the typography to work in 39th Street, and realized he could replace “EG” with a “39”. From that point forward, 39th Street would always be remembered through our branding, and carried into the future.